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IHAVEANIDEA.ORG > ask jancy >  Can a “bi-curious” creative “come out” as a planner?

Can a “bi-curious” creative “come out” as a planner?


Hey Jancy,
I’m in a bit of a pickle. I have finished university and portfolio school and had a few agency stints as a writer.
I have always been a bit of a strategic thinker which has helped me write some pretty fun and engaging digital work.
I’ve seen the work planners have done and have thought maybe I am more suited to that kind of role. But then again perhaps my strategic skills will just make me a better creative?! … I think im a bi curious ad man. I cant work out if I should be in a relationship with creative or planning, and I most certainly dont know how to come out to my superiors.
Some planners have told me I should be a planner, others have told me that perhaps in a case of not being in the right creative environment.
Is it normal to be this confused?
Any advice would be great!
If this seems like too big a question, I have another -
If a billboard is erected in a forest, but no one sees the billboard, did the ad ever exist?

intro Can a bi curious creative come out as a planner?Sometimes it seems like planning is creative without the pretty dress. The essence, the great bones. We’ve known many a very strategic creative who’s wrestled with this question, including ourselves. Probably, the first thing you need to ask yourself is – where does your passion lie? If it’s in solving the problem using your creative tools, and bringing that answer to life, we’d stick with creative. If it’s the forensic hunt for the right problem, finding the laser expression/angle that makes the problem vivid and participating in the solving of it, but not carrying that entire load, maybe that’s the road you should take.

As a creative, you have a role in any strong planning process. And the best planners we’ve known, were part of the creative team brain.

Bi-curiosity is a blessing and a curse. Unless, you’re sure you don’t want to be a creative, we’d give suggest you give yourself a little more time and experience in that area. You’ll know soon enough which way to go.

As for your other question – it exists. It just doesn’t do anything for anyone other than its creator. That might be art. But it isn’t advertising.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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