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IHAVEANIDEA.ORG > ask jancy >  Forget creatives for a sec, how does an accounts person get noticed?

Forget creatives for a sec, how does an accounts person get noticed?


Hi guys!
Big fan of your book… it helped transform my internship into a job as an Account Coordinator!
I notice that most of the stuff you guys answer in Ask Jancy relates to the creative side of the business, and I have a suit-side question.
What makes a great suit, and what helps him or her get noticed and get promoted? What, in your view, makes for a really great accounts person, and how do they get themselves noticed without having the awards that creatives get.
Thanks!

intro Forget creatives for a sec, how does an accounts person get noticed?It’s so easy to stand out as a great account person. Be the one who is as passionate about great work as the creatives. Champion the work with every audience, have a strong back bone and avoid any behaviour remotely close to “yes-man”. Get to know your creative teams well, keep meetings to a bare minimum (it’s unbelievable how much time is wasted in meetings—time better spent having ideas), and facilitate collaboration with clients in an atmosphere of authenticity and optimism. Be relentlessly curious—help unearth the facts about the brand and its competition, as well as all the factors at play that could interfere with future success (Is there a price-hike coming? Distribution problems? Leadership changes or politics people should know about?). Be the one who will organize a brilliant kick-start to every project with a brainstorm (agency and clients) as soon as the business problem is understood. Not weeks or months down the road, after giving birth to the ‘perfect’ brief. Use common sense instead of adhering to old, stupid processes. Be the team’s conscience: is the goal ambitious enough to start with? Are you staying true to the brand? To yourself? Always be able to say your choices are in line with big picture goals, and in line with your authentic beliefs. You can’t go too far wrong.

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  • Stephen Young

    Thanks for answering my question guys! Really appreciate your insight!

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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