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IHAVEANIDEA.ORG > ask jancy >  AE to CW switch: scoring an internship before returning to school

AE to CW switch: scoring an internship before returning to school


Hi there,
I have been working as an AE at my agency for about 1.5 years, but like many others, have decided to make the move to copywriting. I have a degree in business, a post grad in magazine publishing (I have worked at a couple magazines before), and have been doing some CW work with my CD for the last 6 months. The CD and I talked and made an agreement last year to do work on the side for one year and see how I do. A few of my headlines were taken in for client review and even one was published. The trouble is, the agency lost a lot of accounts the last few months and there has not been any work for me to do. They have even laid off a bunch of account and creative people. I also have the sneaking suspicion that they do not see me as anything but an account person, as I am one of the top AEs here. I have signed up for a part-time evening copywriting class at U of T (University of Toronto) that begins soon because it is the only part-time course available in Toronto right now, but would like to move towards copywriting more seriously. I will also apply to the Humber Copywriting course for the September 2012 class if need be. In the meantime, I was wondering if you think doing an internship in the meantime is a good course of action to take?
And if so, how would I go about getting an internship without a book (I have those few things mentioned above, but my creative friends tell me it’s not good enough to put in a book)?
I have some copywriting briefs where i’ve written headlines, copy, and concepts, but i don’t have any art besides my scrap drawings.
Should I be contacting them and asking around about internships while continuing to write copy and concepts with my drawings?
Thanks so much.

intro AE to CW switch: scoring an internship before returning to schoolYou’re on a good course to become a copywriter. There are no short cuts. Taking the Humber course is smart and you’ll quickly realize how big the gap is between where you are now and what it takes to become a writer. We agree with your friends, you don’t yet have a portfolio that could get you an internship. Internships are generally reserved for graduating, top students. Focus on preparation to go to school and don’t worry about no internship. Good luck.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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