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IHAVEANIDEA.ORG > ask jancy >  How do I motivate my married, female creative partner?

How do I motivate my married, female creative partner?


Dear Jancy,
I’m a copywriter in one of the top agencies in Kuala Lumpur. This is only my fourth month and I’m getting complaints – about my partner! Apparently, my ACD thinks that my partner is not motivated enough to work or push beyond the envelope. She’s married so I can understand that. But my ACD said I must inspire her. How do I do this? HELP!

intro How do I motivate my married, female creative partner?Seriously? You’re asking two mothers (us) for help inspiring a partner who you believe isn’t motivated because she’s married. We’re just the wrong advice columnists to ask.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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