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IHAVEANIDEA.ORG > ask jancy >  How to survive the ad biz as a mommy

How to survive the ad biz as a mommy

Hi Jancy,
First, I love your book, Pick Me. I’m waiting to hear back from grad school (VCU and the Creative Circus) right now, and have enjoyed reading it, along with a few others, in preparation for what I hope will be a successful career.
To that end: how did you both survive as females in advertising when it came time to have babies? I’m definitely not too “old” to be starting out in the industry, but my husband and I have started trying to map out a plan when it comes to kids, and I don’t want to go to grad school, rack up the debt, and have just gotten my feet wet at an agency or two and then feel like I have to give it all up for babies.
Obviously, each woman has her own experience, and I know that many things could change between now and then. But I’m trying to go into this as well informed as possible, and would really appreciate hearing what you have to say on the matter!

intro How to survive the ad biz as a mommyEvery woman has a different way of managing through two full time jobs when Junior comes along. An all too common way to approach parenthood is to leave the business. Our industry has a dearth of women in top creative jobs, because many don’t feel they will be supported in taking on both roles. Not the only reason but it’s right up there. Our industry is behind others in finding ways to accommodate the demands on women. We managed to find happiness and success in the CD role by partnering. A few factors stack the deck in your favor. Work where women are valued. It’s still a boy’s club in many agencies; avoid places known for keeping women in the lower ranks. At home, be clear with your partner before children come along that the job takes equal attention from both parents. And if your man isn’t supportive of some late nights and travel, there will be a lot of conflict. In our culture women still do the lion’s share of raising baby, not because men don’t care, but it’s still ingrained in the roles. Men are more comfortable delegating, less guilty continuing to focus intensely on the job. Deals have to be struck, going in. We hope you won’t give up on a great business before you even dive in. It can work for moms. You just have to be creative about finding the way that works for you.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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