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IHAVEANIDEA.ORG > ask jancy >  Should my portfolio include “process work”?

Should my portfolio include “process work”?

Dear Jancy,
I’m a hopeful copywriter close to graduation from an advertising program. I’m reworking my portfolio for the umpteenth time and am facing a dilemma regarding process work. I have a friend who is in an ad program at a different school where they focus a lot on process work. Of course process makes the work and we’ve all got to do it, this much is not new to me. However, my friend assures me that you absolutely must have process work in your portfolio so that prospective employers can see that you can “think creatively” and that you “understand the process”. My main arguments are a) shouldn’t my work show that I can “think creatively” and beyond, b) if my process work says more about my skills than my “finished” work then I’ve got a much bigger problem on my hands, and finally c) I have my process that, while thorough and pretty successful, on paper is rarely intelligible to anyone but me.
Where do you stand on this? Does process work belong in my portfolio, as an aside with my portfolio, or tucked away in my moleskine, a safe distance from my portfolio?

intro Should my portfolio include process work?Assuming “process work” means your work in progress (to be honest, never heard that term), we agree that it’s way too much detail for a CD to take in in a portfolio. It’s more relevant for a teacher to review than a CD. The copy in your comps should say everything a CD needs to know about where you are in your abilities and development.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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