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IHAVEANIDEA.ORG > ask jancy >  My spec work outshines my produced work. HELP!

My spec work outshines my produced work. HELP!


Hey Jancy,
I’m currently a Jr. Art Director. I’ve worked at my current agency for a little over a year. I’m beginning to worry because although I’ve gotten quite a bit of work produced, I don’t consider any of it to be “bookworthy”, and I don’t think it’s a good representation of the way I think. What are your thoughts on spec work? Is it too late to have a book that’s primarily full of things that were never produced? I want to move on to a more creative shop, do you think this will be problematic? What should I say when they ask what I’ve been up to for the past year at my current job? I had some really great internship experience and won some student awards before this…I’m worried that I hit a roadblock. Please help. Thanks so much!!

intro My spec work outshines my produced work. HELP!You shouldn’t have a problem this early into the game with a book that’s mostly spec. But tick tock, get moving. Start the hunt for the next, assuming the reasons your best ideas aren’t advancing are grounded in poor creative leadership or other factors that aren’t going to change. Do note it’s possible to go for a good stretch without having home runs even at the most creative shops if you’re working on accounts that are plagued by bad clients, inadequate budgets or sinking under research. Equally, if you’re with a partner that you don’t really click with, your output may be so-so to start with.

To keep building your book even under conditions that are limiting great finished work, be proactive at work. Don’t hunt for outside projects when you could be going to your CD with ideas for any brand under your roof. There’s just no down side to this. Talk to account services about which accounts could have an opportunity you could take on.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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