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IHAVEANIDEA.ORG > ask jancy >  My CD asked me not to put an ad in my book. What do I do?

My CD asked me not to put an ad in my book. What do I do?


Dear Jancy,
I am a junior copywriter who just finished a two month contract at an excellent agency. This was my first real agency experience. While I was there, I got the chance to do some work for a well-known client.
I would love to put some of those ideas in my book, but my contract ended before the campaign went to market. I’m still not sure what will end up getting produced and what won’t.
Do you think I could show my ideas as spec work? Or would I run into trouble if an agency I apply at uses them for another client?
My CD recommended against putting work for this client in my book for the above reasons. I think I came up with some good ideas for a real brief and I just want to show them off.
I simply want to grow and improve my book and the last think I want to do is anything that could be construed as unethical. I would love your point of view on this.
Thanks!

intro My CD asked me not to put an ad in my book. What do I do?The CD made the answer clear. Having specifically asked you not to include it, you should leave it out—for now. In 6 months call him or her again to ask if it’s ok at that point, with decisions finalized on what’s running. Technically clients own all of the ideas the agency shows them. It’s a good idea to be sure it’s ok to share.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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