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IHAVEANIDEA.ORG > ask jancy >  Moving from PR in the UK to the ad world in Canada

Moving from PR in the UK to the ad world in Canada


I’ve been head of press at one of the UK’s biggest music charities for the past three years, before that I was an account manager at a leading arts PR agency.
We live in interesting times for media campaigns: gone are the days of write-a-press-release + few-boozy-lunches = pg 9 of The Times… The campaigns I develop are acutely audience specific and outlet through diverse spaces. I create events, websites, concerts, exhibitions, online communities, photoshoots, vlogs, commission design, run DM campaigns… all to develop brand profile – all under the banner of PR.
My question is this: in an age of such eclectic communications, is there a difference between the workings and output of a modern PR office and its big brother in the Ad world?
I ask with a personal interest at stake: I love the creative aspect of my job, but am moving to Canada this year, where I expect my little black book of UK contacts will be rendered useless to the domestic market.
With good references and a bit of gall, can a PR chap start again as an Ad man? Doesn’t matter to me if ‘Junior’ is in the title…
Cheers from rainy London

intro Moving from PR in the UK to the ad world in CanadaIt’s a great time to be in PR—with renewed relevance to ad agencies who have a big need for PR partners as they create efforts for clients that will only work if amplified by PR. Think of virtually all of Droga5′s famous work (Mark Ecko Air Force One tagging stunt, Million Phones, Tap Project etc.), last year’s blockbuster “Best Job in the World”, our own Dove Evolution. Without great PR none would be the famous case studies they became. Today’s biggest success stories look less and less like traditional media communications. We think you’ll find your skills put you in demand in Canada. A lot of ad agencies will put out the welcome mat as they look to bring PR capabilities in house. An interesting time.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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