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IHAVEANIDEA.ORG > ask jancy >  I get scared whenever I need to write an ad — HELP!

I get scared whenever I need to write an ad — HELP!


Hi Jancy:
I am a copywriter at a portfolio school. While I like to write, I find that any time I have to write for an ad, I get scared. Really scared. Not poop-your-pants scared, but scared I’m going to let my partner down. Scared that I won’t create a killer work of genius that’ll win a something gold and/or shiny. Scared that I’ll be told to leave the school because everyone will find out I’m a hack. Scared that I’m not going to have anything for my book. Ever. It doesn’t matter if it’s long copy or short copy. I just get scared. I know I’m in the right career field, but this fear is killin’ me. What do I do?

intro I get scared whenever I need to write an ad — HELP!Go get a copy of Tom Monahan’s “The Do-It-Yourself Lobotomy“, right now. Confronting the blank page is terrifying. Most creative people, if honest, could tell you you’re not alone in the secret fear of being a hack that will never, ever have a good idea again. Tom’s book is a genius  guide to brainstorming that will cure you. Trust us. Best book ever.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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