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IHAVEANIDEA.ORG > ask jancy >  I’m a good creative, but I know I can be a GREAT suit

I’m a good creative, but I know I can be a GREAT suit


I have a question. In our industry, it can be seen as a very odd question.
I’m a creative/designer who has his heart on Accounts side, but pigeon holed in the design and creative side.
I started off as a Art Director in Toronto. Working my way through long nights and endless days honing my craft. I’m a good art director and designer, I’m rarely short of work, and often seen as a dependable hand in the studio.
The problem is, I’m a good creative… But i genuinely feel i’d be a GREAT account’s person. I’ve always felt that me being a jack of all trades can grow much further then what I’m doing now.
I’ve started freelancing, 4 years ago, working direct to client. I’ve done well, managing accounts, growing and expanding my client base. I’ve made media buys, negotiated frequency and volume discounts, I’ve outline campaign strategies. I’ve developed and worked on New Media and social media marketing for my clients. I’ve over looked and developed CMS designs and user environment. I can break down the strengths and weakness of every medium we advertisers use.
The problem i face is, i have this extensive resume as a B+ level creative, who is good enough to keep working, with too small a track record of “small time” accounts managed to successfully crossover.
How do I become the jack of all trades I want to be, when one trade seems to hopelessly overshadow my ability to handle them all?

intro Im a good creative, but I know I can be a GREAT suitYou are right, an unusual dilemma. We’ve seen several very successful examples of people shifting from account services to creative (Angus Tucker, Peter Ignazi) and even one who went back and forth from account side to creative to account side again (Steve Thursby). ’Creative’ account people are highly valued, and if you really prefer that side of the biz, the better agencies would take a real interest. But you’d have to commit to being in account services, not attempt to straddle both departments. A sure formula for not doing well at either. Time to commit. The simple barrier you may face is trying to do it all.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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