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IHAVEANIDEA.ORG > ask jancy >  Looking to get experience before I graduate

Looking to get experience before I graduate

I am an aspiring copywriter currently in college for advertising, and I am in search of internships/volunteer positions within Canada, however my graphic design/art direction skills aren’t up to par. I am having trouble getting even considered because my lack of “book” My question to you, how would an aspiring copywriter get a chance (unpaid) to make his mark in the advertising world? Thank you.

intro Looking to get experience before I graduateWe only give internships to grads. We find that any sooner, people just aren’t ready to be thrown in the deep end (that’s how we use them—with assumption they can hit the ground running). So, part of your problem is likely that you simply don’t know enough yet to be helpful to most ad agencies. As an aspiring writer, we don’t expect you to have design skills. We give writers a break if their work doesn’t look great—your quality of thinking matters most. It certainly doesn’t hurt to have strong design and art direction skills on your side. If you know an art director that can help that’s ideal. Meanwhile concentrate on developing big ideas and the writing craft; many CD’s will keep their focus on the right thing when they evaluate your work.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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