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IHAVEANIDEA.ORG > ask jancy >  Can I make a career out of only working on ethical brands?

Can I make a career out of only working on ethical brands?


Hi Jancy. Do you believe it is possible to earn a living (not a lot but enough to get by) using creative advertising skills while not supporting large corporations. I have a good portfolio of spec work and really enjoy the process but would feel soulless promoting products for large unethical corporations.

intro Can I make a career out of only working on ethical brands?We hate to break it to you but you’re just not in the right business to dodge that one. You may find you can jump from tiny shop to tiny shop that’s starting off with small local businesses, but eventually a brand or two or ten or a hundred made by an evil empire will catch up with you. (Note that when you’re successful at building that little brand to its true potential, it can’t wait to be bought by a corporation. Think Ben & Jerry’s and Unilever). We are big fans of “The Corporation” (the documentary) AND we create work for corporations day in and out. We have no problem sleeping at night, by thinking about the brand we’re working on, not what links it may have to a parent company that may not always live up to our personal ideals. The good news for you is, many large corporations are using their big fat powers for all kinds of good. To wit: Walmart is truly walking the green walk, not only adopting sustainable practices itself, but demanding that all products they sell meet a long check list of green demands. Put their scale against a big problem and you can get meaningful solutions. Dove’s Campaign for Real Beauty…Cisco’s Million Acts of Green campaign…a whole group of corporations rebuilding a town (Greensburg, Kansas) wiped out by tornadoes. How great is this: the latest advertising trend is to do good as a corporation. It’s one of the reasons we’re loving this business now more than ever. The other good news for you: you don’t have to work in advertising. No one is holding a gun to your head. If it’s really going to trouble you it’s never too late to change course.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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