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Silence of the scams


I want to win awards, I really do. But it seems as though the only way I can win awards is by doing scam work.
My question is, should I walk the path of scams to achieve money, success and fame in advertising?

intro Silence of the scamsScam ads are the black cloud over our business. They destroy our credibility with our clients, they are self indulgent and they do get through awards show juries and make people more money and famous sometimes in the process. There are entire countries that are famous for doing them. Jancy says tsk tsk. We’ve seen many more people win fame and fortune for award winning work that’s legitimate. If the only way you can win is with fake work then you should change agencies. Work at a place that has a way of doing the job in place that leads to excellent work that actually runs. We also point out that “all scam all the time” is an unsustainable model. You will be known for it eventually, at which point you’re not employable.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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