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IHAVEANIDEA.ORG > ask jancy >  My parents prefer an MBA over ad school

My parents prefer an MBA over ad school


I just finished my first quarter in the Art Direction program at Miami Ad School in Minneapolis. I have a BA in Marketing and before I began the program, I was working as an account rep in the Marketing Department for a company in the Twin Cities. I was miserable. I really love advertising and felt it was time for me to pursue a career doing what I enjoy most. My problem is, my parents are convinced that I have made a huge mistake by going to portfolio school instead of getting an MBA. I really want to be an Art Director and all of my contacts in the industry seem to think I am taking the right path. How can I convince my parents that this is the right education for my profession and I’m not throwing money away by going to portfolio school? I’m paying for my own education but the extra stress from them nagging me about it is putting a strain on our relationship and is enough to drive me crazy! What is your opinion about what type of education someone in my position needs to have?

intro My parents prefer an MBA over ad schoolIf you want to be an art director, an MBA is obviously (to us) not helpful. What you need to have at the end of your education is a great portfolio that will convince a creative director that you are a great creative. You can tell your parents that we confirm that you’re on the appropriate path and an MBA would be useless in the pursuit of your goals. You are at a good school. The bad news is they don’t know who we are and won’t care what we have to say. The great news is you’re not relying on them to pay for your education so you have the free will to go ahead and do the right thing. Succeeding in advertising takes a strong back bone, resilience and good coping skills. You can test yourself for those qualities right now. Stand up to your parent’s nagging with a firm reality check that they don’t have a clear understanding of how art directors are educated, and they will have to trust that you have indeed done your homework on the right way to get to the goal. Then advise them that the topic is now off limits. You can do it.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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