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Who will look at my TV scripts?


I’ve been involved in advertising on a branding level for many years and more recently have written a series of scripts for TV commercials. How can I effectively protect my ideas and what is the best way to get them read by the right people? Are there agencies that will look at freelance scripts?

intro Who will look at my TV scripts?Unfortunately you can’t legally protect ideas for TV commercials, as far as we know. This may explain the fact that many ads have doppelgangers. More bad news—ad agencies won’t buy a good script for one of their clients from someone outside. The agency is paid to create the ideas for their clients. Most likely they won’t even look at the ideas. Equally, approaching clients directly with a great idea doesn’t get far, with the possible exception of ideas for a small business that doesn’t have an agency of record. If you love copywriting, the best way to see your ideas get produced is to work at an ad agency. Sorry to be the big, wet blanket.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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