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How much should I show before the interview?


I’ve been a copywriter for just over two years, my portfolio is coming along nicely and I’m proud of the variety of projects and clients housed within it. My question is, when applying with agencies do I send it as an attachment or do I wait to show it in an interview? My first instinct is to send it, but am I “showing too much leg” if I do?

intro How much should I show before the interview?The reason to show any work in advance of an interview is to help get the appointment in the first place. Most creative directors want to see some work to decide if their valuable time will be worth it. If what they see is terrific, they’ll make the time, and if not, then it’s not likely that you’ll land the face time. You might consider sharing your top 3 examples and hold back the rest for the interview. In any case one of the best tips we’ve got for anyone is to edit your work aggressively. Only include your highest standard even if that means the book is slim. The “average” work drags the rest down, and the CD is likelier to judge you by your weaker examples than your strongest ones. People at all levels make the mistake of showing too much, which can carry a penalty ranging from not appearing to be worth as much as they might otherwise command, to not getting the job at all. Get feedback from people you respect before you send out your work for objective advice.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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