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IHAVEANIDEA.ORG > ask jancy >  Getting in the game later = staying in it later?

Getting in the game later = staying in it later?

Hi from Australia. Firstly, I love your book, Pick Me. It made me enthused and creatively petrified at the same time.
I recently finished an undergrad degree in Advertising. And yes, after reading your book, I still want to be a copywriter. However, I’m in my early 30s. “Egad!”, I hear you gasp (dont worry I’ve already picked out my zimmerframe).
Despite my age I still believe there’s a place for me, my quirks, and my zimmerframe.
So my question is, if most people leave the Ad Industry by 40, and it’s left to the Y-Gen’s to solve the world’s advertising problems, isn’t there going to be a massive lack of insight and connection to the baby boomers and even us X-gens consumers? I mean collectively us semi-old farts have massive spending power. Shouldn’t agencies be worried losing the kind of quirky insights that only decades of living life’s up and downs (not to mention surviving the Madonna “I’ve got to wear my bra on the outside” years) can bring?
Secondly, if it takes a 20-something til her 40′s to get burned out, wouldn’t that mean that a semi-fresh faced 30-something still has til her 50s to build her advertising career?

intro Getting in the game later = staying in it later?We know plenty of people who came into advertising relatively late and have thriving careers into their 40′s with no end in sight. Heavily awarded Joe DeSouza of Fallon London was a librarian in his last job. Alan Russell started his CD job at always-hot DDB Vancouver at 50. And of course we’re, well, uh, over 40. So we may have nodded to the average experience, but that doesn’t mean it will be your experience. The main reason people leave is lack of interest. That can lead to taking yourself out of the game or being shown out. Those who continue to love it are still driven and their age isn’t really an issue if the work is terrific. Others keep going up the management ladder, like we did— another way to extend one’s stay. So be not afraid, and know that if you do find you don’t love this gig forever, you will then go on to discover something else.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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