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IHAVEANIDEA.ORG > ask jancy >  I have this great idea for an ad…

I have this great idea for an ad…


I have two ideas for Geico commercials. I work part-time as a headhunter so I actually tried getting in contact with Geico’s marketing department only to discover that they outsource their marketing. I know the Martin Agency created some of their ads. Should I contact their New Business person? I’ve had these ideas for over a year and I would really like an opportunity to pitch them. I was considering shooting them as fake commericals and posting them on youtube since I am an aspiring actresss and writer, but then I will basically be doing free advertising. Please give me some advice.

intro I have this great idea for an ad...The Martin Agency is indeed Geico’s ad agency. You could approach them with your ideas but the closest thing to a good outcome we think you’d have is a chance for a job or freelance. They’re not going to hand ideas from anyone outside their walls to their clients. Equally, approaching Geico is likely futile as they have a contractual agreement with Martin that their work comes exclusively from them. It’s not unusual for people to have ideas for brands that have ad agencies. It will be the big exception if you find a welcome mat for yours. Some brands like Doritos have actually invited consumers to enter competitions to create an ad. That’s a different story. Then you could be in competition with others like you for a shot at air time. Sorry to be the wet blanket.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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