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San Jose State: a good school for advertising?


I am a student at a community college in California, and thinking of going into Advertising as my major. My question is would you think applying as a communications major would lead me into a career in advertising? Also, I was thinking of applying to San Jose State because they are the only school to offer an actual degree in Advertising but have not heard or found any info if it is a good school as far as advertising goes. Have you heard anything? I would really appreciate your help.

intro San Jose State: a good school for advertising?Just checked out their site. Here’s what makes us think hmmm, not so much. They offer a BS in Advertising, yes. But the list of courses is short, and there is no representation of student work or information on the teaching staff. Both are important indicators of the quality of the program when you check out schools. For a comparison that will jolt, look at the really great schools, which offer advanced study in advertising. The VCU Brandcenter (Richmond, VA) and Miami Ad School are hard to beat. There are a lot of programs in between that are good, like the Creative Circus and closer to home, San Fransisco’s Academy of Art. Look at the awards shows that include student competitions for examples of great student work—and notice the schools the students went to. The One Show, Clio Awards, ADC of New York all give evidence of where the great grads are coming from. Cannes also has a big student competition. They all have sites for easy reference.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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