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IHAVEANIDEA.ORG > ask jancy >  Getting back in the game as a freelancer

Getting back in the game as a freelancer


I’m a NYC copywriter with 15 years agency experience at creative shops. Won a few awards, did really well. But then I left for a few years to have kids. Now I want to get back in the game as a freelancer and I feel like I’m starting over again. Aside from contacting old CDs and my headhunter (who calls only twice a year with freelance work) how else can I get my name out there? Do I e-mail my work to creative recruiters at agencies? What’s the best route for a freelancer to drum up work?

intro Getting back in the game as a freelancerGetting freelance starts the same way as getting a full time job—get your work in front of a CD, preferably with you attached to it. Nothing beats a face to face. If your work is really good (and no CD wants to pay extra for so-so—we’ll assume you’re fantastic) any good CD will hope to see you—he/she needs you (most agencies run too lean so it’s a boom time for freelancers in most markets). Every agency is a different challenge as far as what it takes to get that appointment. Call the CD’s assistant and ask for her best advice. She of all people will know if the agency needs freelance and she is usually involved in getting in that freelance help.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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