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IHAVEANIDEA.ORG > ask jancy >  Can a junior turn down projects on moral grounds?

Can a junior turn down projects on moral grounds?


Is it possible, particularly for a junior, to avoid projects that one would have a moral objection to doing? By this I mean cigarette ads, political PSA’s that you disagree with, or a political group whose ideology you’re opposed to.
What does one do in these situations? Try to weasel out, flat-out refuse, or just do it anyway and make peace with it later?

intro Can a junior turn down projects on moral grounds?It never hurts to ask your CD if someone else could take on the project based on your conflict. Most CD’s would much prefer to get someone else if they can—they don’t want to deliver work that’s compromised by a bad attitude. It is tough to flat out refuse. You’re better to say honestly you’re concerned that your deeply negative feelings would make it difficult to do your very best. If the CD isn’t able or willing to take it off your plate, do it and move on, if you can. If you can’t—be prepared to work elsewhere. Janet took the big stand herself and lived.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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