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Prod. company looking to get noticed by agencies


For nearly 10 years I worked on the post side of things as a producer – effects and animation, with a loyal roster of clients. Primarily work came to me and I managed it. Now that I’m trying to get a small prodco off the ground, I find it incredibly hard to get agencies to give us a glance. I realize the market is inundated but any suggestions on how to break through the clutter and become a resource rather than an annoyance are much appreciated? Are unsolicited e- mails of new work looked at? Facebook posts? Do you actually cull the library for reels when looking for new talent? Can one request an information interview at an agency to learn more about how each like to receive promotional material? Thanks much.

intro Prod. company looking to get noticed by agenciesApproach the heads of broadcast production at agencies to get your foot in the door. They’re always keeping an eye out for new talent and resources, so they should welcome your call. Follow it up with an email that links to your reels. Yes, we look at reels all the time as we go through the production process. The head of broadcast is often the first person creatives turn to for thoughts on the right people for any given job.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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