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Why a career in advertising?


I teach advertising in art school. You have had such a successful career in advertising, my students are thinking about making a career in ad world. I would like to ask you and forward your answer to them, why is it good to be an advertising man/woman? What are the rewards (besides good salary:), the kick you get out of your work? What makes you feel good in the end of a working day? Why is it the best business on planet, as you put it in your book?

intro Why a career in advertising?We’ve never spent one minute in this business being bored. It’s not a cookie-cutter job. Every day has new challenges and the business is constantly evolving. This is the most exciting time in advertising in our long careers in fact. All the old rules are out the window and there’s a premium on how original, fresh and inventive creative people can be in trying to solve their client’s problems. Often the answer isn’t even an ad. Traditional media are becoming less and less the place to look to reach most target audiences. Today more than ever communications need to be entertaining or engaging in one way or another—it’s so easy to avoid an advertiser’s message. That’s an opportunity more than an obstacle. It forces smarter, fresher thinking. It means more interesting work at the end of the day. We love working with creative people and it’s just fun and stimulating to work in an agency environment. Once in awhile we get to try to change the world (or a little piece of it) through cause advertising. Once in awhile we get to see the world as this business often includes travel. Working in a network we also spend plenty of time collaborating with people from all parts of the world. And it’s really great to collaborate with extremely talented animators, directors, illustrators, photographers, musicians and other artists. Part of the job includes staying on top of culture so it’s important to go to movies, watch tv, read, see plays, hit galleries and stay stimulated. In short—it’s a really exciting field. It’s not for everyone by any means but if you’re cut out for it we find it hard to beat as a means to a pay check. Buckle up.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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