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IHAVEANIDEA.ORG > ask jancy >  Getting hot again after a lukewarm overseas stint

Getting hot again after a lukewarm overseas stint


Five years ago I was considered a creative with a hot book. Then I went overseas for a vigorous dream job, which turned out to be a disappointment, but still a personal adventure yielding B+ work. When I came back to the U.S. I was startled to find out that the experience didn’t hold much weight, and that my work is now seen as years out of date.
Our industry moves fast, but I actually consider myself a better creative, a better creative director and a more inspired person for having done something different.
What is your advice?

intro Getting hot again after a lukewarm overseas stintSounds like no regrets on the move so no need to feel bad about going for a great experience. Different markets have different ideas about what great is and maybe you are caught at the moment at a disadvantage. So if you’re hearing “out of date”, what will it take to get back on track? Do you get the current landscape? Like it? Want to be part of it? Demonstrate you can create work that belongs in today’s awards books and edit out the dated work. That’s not done with the wave of a wand but you can do it. (And here’s a hint: your new work shouldn’t be in traditional media.) Go after some small accounts, preferably with a partner who you respect and start putting new work into the book. Go to ad events that can give you insights into the latest trends and developments you’ve missed. There are lots of them (check the calendar of events on this site). Make like a student and immerse yourself in the ad sites like Creativity online and see where we are now. Pay the hundred bucks to subscribe. And pay nothing for boardsmag.com and this very site. Talk to as many people in the industry that you respect as you can for their insights and feedback. You haven’t lost your talent. As long as you still have your drive you can get back in the game.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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