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IHAVEANIDEA.ORG > ask jancy >  Not enough chances to make great real ads

Not enough chances to make great real ads


I have been in interactive advertising for 2.5 years now and I’m currently hovering between junior and intermediate. I am at a large agency with big, corporate clients and, while I get great reviews and am told that I am creative, I’m being put on projects with noooo room for creativity or to build book-worthy ads. In the meantime, I have a book full of spec work and a couple of decent radio spots that were pitched but never produced. I have written several websites but when I go to interview elsewhere, I’m told that I need to have more real ads in my book. I feel like I’m in a Catch-22 – I need some real ads to get a job, but I first need a job where I can produce real ads. Any advice?

intro Not enough chances to make great real adsTime to move on. You’ve learned what you can where you are and they’re not going to let you out of jail. You’re wilting on the vine and your agency isn’t going to be the means to get those great finished ads. Work on adding more strong spec ads/solutions to your book on your own time; with just a couple of years under your belt most CD’s will still accept spec work as evidence of your merit, assuming your spec work is really strong. Many CD’s are dying to find creatives that can work well both on and off line. If you have a true 360 background you should be well poised for the future.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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