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IHAVEANIDEA.ORG > ask jancy >  How important are Mac skills for a copywriter?

How important are Mac skills for a copywriter?


I was wondering, how much of graphic design and layout does a copywriter need to know? Should I be working on a Mac to create my portfolio? At this point I am only a communication studies student in my 3rd year at York University and will hopefully start my advertising program next year with Seneca. I’m worried that I have almost no real knowledge about using graphic softwares, and that might be my undoing.

intro How important are Mac skills for a copywriter?It’s great to have a basic understanding, but as a copywriter you’ll be working with art director partners who will take on the crushing responsibility of learning how to bring the page, etc., to life visually. You’ll learn how to do the fundamentals in school. But if you find you’re staring at a program where your portfolio won’t be enhanced by collaborating with art director partners, it’s the wrong school. Ask.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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