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IHAVEANIDEA.ORG > ask jancy >  2 writers + 0 art directors = solid team?

2 writers + 0 art directors = solid team?


I’m a writer. I have a friend that’s a writer. Apart, we make good ads. Together, we make really good ads. And while our art direction skills are limited, they’re definitely not the worst you’ll ever see and they’ll only get better with time.
Basically, we make a really good creative team, but you never hear of two writers working as a team. Would anybody hire us? What would it take for us to get hired on as a team of two writers? Thanks.

intro 2 writers + 0 art directors = solid team?We have a team of two art directors, but we admit it, we wouldn’t take on a two writer team. We need strong art direction to come out of our pairings. There are times when we put two writers together to work on a project, but then an art director comes into the equation at some point.

Art director teams work when one or both also have outstanding writing skills. So, unless one of you can say you’re equally capable in the design department, you’re not an ideal match.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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