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IHAVEANIDEA.ORG > ask jancy >  Following up with CDs I’ve met

Following up with CDs I’ve met


I stay in touch with all the CDs and other creatives I’ve met with and send them email updates of my portfolio as I get new work. My questions are:
How often should one send an update?
How much new work should you have each time?
Should one only send the new work each time or your complete book each time?

intro Following up with CDs Ive metAs you create new work that’s as good as the high bar you set for yourself with your previous work, send it along with a link to your whole book (yes we suggest everyone put their book online). Busy CDs will always be helped by having that easy to access reminder.

Right time, right place is as critical as the book itself. And it’s true—if you’re in the CD’s face at the moment an opening comes up, you have an advantage over other good people that aren’t top of mind anymore.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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