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IHAVEANIDEA.ORG > ask jancy >  Moving from post-production to creative

Moving from post-production to creative

Hi, I am from India. I have 7 years work experience in design, 3d-2d animation and post production in documentary films. My main question is I want to move into the advertising field. I met CD’s at JWT and O| AMP|M; they told me that it’s difficult to move into advertising with my background. My mind is very good in concept making and art direction. Please tell me what should I do for my next step?

intro Moving from post production to creativeWe would agree with those CD’s that it’s a big shift from where you are now into advertising. You have a very interesting background for it—it’s terrific to have those skills to bring to the party. But we would suggest the way to get into the business is to go to a good ad school/program and get the education you most definitely need. It’s not something you can just pick up on the job. You have much to learn, and your strength in conceptual thinking and “art direction” are a good place to build from. Ask those CD’s what schools they recommend and check them out. Good luck.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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