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IHAVEANIDEA.ORG > ask jancy >  Why don’t Canadian ad greats teach at schools?

Why don’t Canadian ad greats teach at schools?


I noticed that Rick Boyko decided to go off and teach in the states after his advertising career and many ad professionals do this. But when are the Canadian schools (who can’t hold a candle next to VCU Adcenter etc) going to have ad greats like Rick Boyko and Neil French become professors at our schools? Every time you ladies mention schools to go to, Canadian schools (other than OCAD and Humber) are no where to be found. If Jancy was to retire and go into teaching, don’t you think that it is better to support Canadian schools with the knowledge that you ladies have, rather than going to the states to teach where they already have more of an advantage than us? It would make such a difference…and improve our advertising in this country.

intro Why dont Canadian ad greats teach at schools?The truth is, there are very few great schools anywhere. When we were first working in the business in the early 80′s, there weren’t any programs to speak of for copywriters. People learned on the job. In a country 10 times bigger than Canada there are world class schools, and you can still count them on two hands. There are plans in the works for more advanced programs in Canada and we hope that soon we’ll be gushing about them just as we do about VCU.

It’s hard for any school to get top working professionals to sign on. The pay stinks. It’s a labor of love. Hard working senior people barely have time to see their families, let alone spend many hours a week preparing and giving school lectures. Elite creatives like Rick who leave advertising to teach/ run a school are a tiny minority. Thank goodness for them—they will keep evolving the model and keep setting the standard for all others to aspire to. In Canada we’ve been lucky to see people like Alan Kazmer and Terry Iles pour countless hours into teaching. Heather Fraser and Robert Saxon are contributing large amounts of their superior brain cells to move Canadian schools higher up the ladder. And there are many other very talented people generously pitching in.

We’ve always admired those who teach. We’ve lectured and written a book to help advertising wannabe’s. That may be as far as we go towards education; we aren’t sure we’re saintly enough to cut it as professors.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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