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IHAVEANIDEA.ORG > ask jancy >  Who takes the heat for typos… like ones in Jancy’s book?

Who takes the heat for typos… like ones in Jancy’s book?


Your book is a wonderful idea, but why does it contain copy and spelling errors? Rushing to get it to press? Do these things happen with ads? What happens when body copy isn’t proofed and the ad runs or has already been prepared? Is the production house responsible (for costs), or does the CD have to take responsibility? (What do you tell the client when you screw up?) What about the errors your book? A little sloppy, non? I can highlight them if you like.

intro Who takes the heat for typos... like ones in Jancys book?Well first let us say how shocked we are that you have a typo in your letter to us. Check out that third to last sentence, missy. An entire word is missing. If you’re not sure which one, we’ll be happy to send it to you.

We know there are some typos in the book. And of course we wish it wasn’t so. Our publisher would have to comment on their proofing system. We did our best to catch errors ourselves as we went through the process, though that wasn’t really our job. Whether or not our book has more or less than a typical book today, we don’t really know. Certainly in years past the bar used to be higher. We can even remember when newspapers never had typos. Now entire sentences may be repeated or missing. Yes, speed has plenty to do with it all.

When ads have mistakes in them, the penalty reflects the crime. If it’s very minor there may be a slapped wrist, but most clients won’t be too upset if its nature means readers wouldn’t catch it. The bigger the mistake the bigger the problem. There is no industry standard for how this might be handled, but common sense usually carries the day. If the production house made the error, they will reach some mutually agreeable solution. Same with the agency. People are good about accepting responsibility in our experience. There are many systems in place to avoid costly and embarassing mistakes, but people are still human and today’s insane deadlines lead to more and more ways to screw up.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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