Become a Member
Proudly Sponsored By
ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Should direct mail ads go in my book?

Should direct mail ads go in my book?


At my school, they recently introduced Direct Mail as a class and a requirement to graduate. I have heard from people in the industry that direct mail should be left out of my book unless I want to end up doing direct mail at my job. I realize that a good creative can concept for any type of media, but do I really want to display DM in my portfolio?

intro Should direct mail ads go in my book?We think it’s great that direct mail is part of your education. Ask Shane Hutton—CD of Modernista—what he thinks and he’ll go on for hours about how much it enhanced his career to spend a couple of years in direct early on.

Great direct work would absolutely be book-worthy. The problem would be including work, in any medium, that’s not as good as your best ad. So show it off if it’s right up there; otherwise don’t feel compelled to include it. You’ll still be glad you had the experience, and so will your future employers.

Share/Bookmark this!

Categories

About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy