Become a Member
Proudly Sponsored By
ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  New boutique vs. established boutique vs. multinational

New boutique vs. established boutique vs. multinational

I have just been faced with a crucial choice. It’s a situation that most junior creatives would love to be faced with. I have received three prospective offers from three very different ad agencies. I am a junior writer who has recently graduated and completed a summer internship. This position would be my first paid job as a junior writer.
The first agency has been around for less than a year, it’s been labled as an ‘up and coming’ boutique type agency. Also, I’d be only the second writer they’ve hired.
The second agency has a boutique type reputation, and has been around for 10 years, but have no ‘big’ clients. Also, they have just appointed a new creative director.
The third agency is a branch of a large multi-national agency.
As of now I’m leaning towards option #1 just because of it’s ‘up and coming’ status, and I believe that being part of a young agency’s development would be a great experience. However, the 2nd and 3rd options are agencies that have done successful and award winning work. Would I be making a mistake by choosing the ‘up and coming’ shop over the other proven agencies as a first job as a junior writer?
I’ve already ruled out money as a deciding factor.

intro New boutique vs. established boutique vs. multinationalGlad you’ve ruled out money as the driver. It’s really hard to advise you based on so little information. Describing the third option as simply a multi-national means very little; there are great ones and terrible ones. So on that front, who knows. The up-and-comer label is always interesting. The challenges can be huge but so can the opportunities. Key to us would be evaluating the creative director. Find out their reputation and try to talk to people who have worked for him or her. If you’re going to take a leap of faith, be sure you’re leaping with someone worth falling with. The second option— the boutique with a new CD, can be a real crap shoot, too. A new CD will have a big impact on any agency, for better or worse. Again, do your homework on his or her reputation. If they’re considered outstanding with tons of great work from their previous post, consider the job seriously.

Relevant to all: what accounts will you work on? What is the relationship to the CD? (would you work with them closely or rarely?) Who will your role models be? (Are there good senior people to learn from?) Is the agency good at mentoring juniors or are they left to figure it out on their own? And maybe most important, do you like the agency portfolio? If the big agency’s work is better than the others, take them very seriously. Ask to see any agency’s recent work if it isn’t already well known to you. The place that was hot two years ago may be cold now (funny how that works). Everyone goes through good and bad patches; try to be sure you aren’t stepping into a place that’s in a nose-dive. They may well be worth considering in better times but probably not for a first job.

Good luck with your happy dilemma.

Share/Bookmark this!


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

Copyright © 2001-2017 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy