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IHAVEANIDEA.ORG > ask jancy >  How far is too far when trying to get a CD’s attention?

How far is too far when trying to get a CD’s attention?


I don’t know if you ladies have read the Alek Journals but it was basically about a young man trying to find a job as an art director and he had 30 days to do it… And reading it, he has come up with some crazy but creative ways of getting the attention of people like you. My question is, how do you respond to someone trying to get a job at your agency? How far is too far?

intro How far is too far when trying to get a CDs attention?Too far is stalking. Short of that, almost anything goes. It’s hard to get any busy creative director’s attention. A great book left for the CD really will be noted and stand out from the mass of average. But for extra stay-burned-in-our-memories power, some kind of self promotion is always a good idea, assuming it’s done brilliantly. That can be anything from a series of post-it notes with witty commentary on selected pieces (worked for us), to jumping in the cab of a CD with your book for 5 minutes—just long enough to share your highlights with the stunned person not yet sure if he should be calling 911. (That really worked for Arthur Shah, Group CD at Leo Burnett Toronto, but may be too close to stalking to be advisable these days.)

One terrific junior AD emailed us his latest work for 2 solid years. It was always good work and so we always opened his mail, and talked every few months. Of course our timing was always off, but his simple perseverance did him a lot of good, and he did finally land a job. He didn’t do anything fancy, he just sent great ideas.

There aren’t any rules, but the simple realities always hold true: if you’re talented and have strong work to show for it, have patience and believe in yourself, sooner or later you’ll be employed. Never stop building the book. It gives you a reason to call every few months to show an updated book, and makes you better in the process.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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