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IHAVEANIDEA.ORG > ask jancy >  My copy chief’s ideas suck, but they always get picked. Help!

My copy chief’s ideas suck, but they always get picked. Help!


The agency where I am a trainee copywriter has brought back one of its previous copywriters as the copy chief. This guy is an amazing suck up to the CD. So whenever he comes up with a lousy idea, no matter how much I point out the loopholes, he will make sure his idea gets through. It’s always his opinions above mine as he is more experienced and hence more part -of- the- gang. What to do?

intro My copy chiefs ideas suck, but they always get picked. Help!We can’t really assume you’re truly the better judge of creative than this senior guy. So chances are fairly good that you overestimate your own brilliance as you try to correct the senior’s efforts and resent his success. But let’s go with your take on things because hey, maybe you’re right. The CD must be pretty lame if he/she keeps buying crap from this guy. The standard must be low at your shop. So the lesson here is don’t spend too much time in such an agency. Learn what you can and move on. Don’t stay beyond a year; bad habits stick hard from a first job. Meanwhile, stop pointing out to this writer how bad his ideas are. He might just smack you one one of these days. That would be our inclination, in his shoes.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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