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I have an idea for a great beer commercial


I have an idea for a great beer commercial. How do I go about pitching it to someone who can do something with it? Contact the beer company or an ad agency?

intro I have an idea for a great beer commercialHate to break your bubble but your chances of selling your idea are pretty slim. In fact, both the beer company and their ad agency would be reluctant to even look at it for legal reasons. (If they ever had a remotely similar idea in the future they wouldn’t want you trying to sue them, for instance).

If you want to call one of the agencies in Canada to try and arrange an appointment with the director of account services or creative director (and good luck on that), you can try to be your clever best with Grip Ltd. (agency for Labatt’s), Bensimon Byrne (agency for Molson) or Downtown Partners (agency for Budweiser). In the U.S. some agencies of note are DDB in Chicago and Goodby Silverstein & Partners in San Fransisco for Budweiser, Ogilvy New York for Miller, well the list could go on and on. We don’t even know if we’ve got your country right, but you sound like one of us. Let us know when you prove us wrong. That would be a refreshing story.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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