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IHAVEANIDEA.ORG > ask jancy >  Is it in good taste to name-drop the awards you’ve won?

Is it in good taste to name-drop the awards you’ve won?


I was just wondering, I’ve been told before not to boast about awards that you’ve won because no one likes a show off.
I’m not one to have a big head, actually I like to stay humble and I’m constantly afraid of the blank white page, it keeps me on my toes; but to get a creative director’s attention do you both think it’s wise to mention the awards you’ve won in an e-mail or phone call, either as a cold call or a follow up?

intro Is it in good taste to name drop the awards youve won?For better or worse, awards are the currency in our business. You’re literally worth more money with them, especially if you land one of the big ones like Cannes, The One Show or CA. They can put you on the map and put you on the radar of a CD. When we have an opening, often the first place we look for new talent is in the latest awards books: the creatives listed in the credits are the first people we call. Do awards truly mean you’re exceptional? Not necessarily, and many a CD has learned that the hot new hire only coughs up outstanding ideas every once in a great while. But the awards are at least a signal that you may have something going on.

So, of course you should let the CD know you’ve won something. But you don’t need to be in-your-face about it. We usually learn on a resume what awards have been won. If you’ve just won a medal at a show, you could mention that in a call, or mention your latest work just got into the X-awards annual if they want to have a look. Just don’t make it your big headline about yourself. It’s a P.S.

All this goes double if you’re Canadian. God forbid anyone should brag.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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