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IHAVEANIDEA.ORG > ask jancy >  I’m the star of all of own comps. Is this bad?

I’m the star of all of own comps. Is this bad?


For the past few months, I’ve been working quite hardcore on my book, but I’ve been having some difficulty in getting people to pose in my print ads. So I’ve been the “star” in most of them (except, of course, for the female-related ads, in which my girlfriend is in it). Is this a bad thing? Will CD’s who look through my book think “wtf?! this guy’s in love with himself!” or “this guy is obviously not trying hard enough to bribe his friends” or something along those lines?
btw, you two kickass! Thanks for your time.

intro Im the star of all of own comps. Is this bad?Strictly speaking there’s nothing wrong with appearing in your own ad comps, but we have to wonder how often you’re really the right casting. It’s hard to imagine one face fitting the bill for every ad (although the mental picture is pretty funny.) Jancy reminds you that a rough drawing may convey your idea better than a tight comp done wrong. “Wrong” can mean using a stock shot that’s not really close enough to right, a shot you took yourself that ends up looking like a badly done finished ad, or dead wrong casting (we’re just assuming you’ve fallen into this catagory at least once). So next time you come up short on the casting front, don’t shoot. Ix-nay on the girlfriend shots, too.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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