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IHAVEANIDEA.ORG > ask jancy >  I’ve got an idea that’ll change the music industry!

I’ve got an idea that’ll change the music industry!


My friend and I have a really good idea for music industry that would benefit the entire world. But we have no idea how to get it started. What do we do to get this off the ground. Please help!!

intro Ive got an idea thatll change the music industry!An idea that’s going to change the world. Hmmm. Without having any clue as to what your talking about we can’t react to that. Furthermore, we don’t have enough info to give you proper help. Our producers suggest that if you’re doing it for money you should try pitching Sony or some of the other major labels in the U.S. If you’re doing it for love, you could try talking to BMG or Jive or other suitable Canadian companies.

We don’t deal with these folks ourselves so we really can’t say what kind of pitch would get you through their doors. What we can say with some assurance is that worst way to sell an idea is to tell the person you’re pitching how great your idea is. They’ll be the judge of that.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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