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IHAVEANIDEA.ORG > ask jancy >  How much does it cost to put celebrities in ads?

How much does it cost to put celebrities in ads?

I am doing a project for my school and I was wondering if you could help me out. I would like to know what it it would cost for actors to perform in a commercial. Some of the characters I was thinking of are: Frankie Muniz, Hillary Duff Amanda Bynes, Aaron Carter and Lindsey Lohan
I know the prices will very depending on what they are doing but could you give me a set price for a 30 second add and a 60 second ad?

intro How much does it cost to put celebrities in ads?Brenda Surminski, Ogilvy Toronto’s head of broadcast production, has this to say:

“Some of the actors that the person mentions are well known TV actors and I recognize Aaron Carter as a singer, Hillary Duff as a feature actor. Although they are young, I’d guess between 15-25 tops, they are celebrities of a sort. The cost to have them appear in an ad would be something negotiated between the agency and their agents and there is no set guideline for that. It would depend on the usage i.e. where it would be shown (in the US would be the highest amount), and for how long. Assuming we’re talking about an advertiser in Canada asking for Frankie Muniz for 1 year, I would guesstimate that negotiatations would start at about $50,000 which would include his fee and royalties for the year. Expenses and perdiems which we could assume would be all 1st class would run another 10,000. I’m basing these numbers on minor celebrity talent I have contracted in the past. Hillary Duff would be another category – upwards of $100,000 to start.”

We add that the length of the spot doesn’t impact the fee. Thanks, Brenda. Now we all know.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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