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IHAVEANIDEA.ORG > ask jancy >  Why would feminists work in advertising?

Why would feminists work in advertising?


Do you find it peculiar when feminists choose advertising as a career?

intro Why would feminists work in advertising?Huh? This is such an odd question it’s worth posting just for a change of pace. Ok, trying to work with you here. Advertising is a sexist business…advertising is sexist…(assuming this is where you’re coming from)…so why would a “feminist” (woman known to reject sexism/ dopey portrayals of women?) work in this business. Have we got that straight? A crack at an answer based on many assumptions. We wouldn’t label the best advertising, on the whole, sexist. There are some spectacular exceptions, of course. No Cannes reel is entirely devoid of some clever and appallingly sexist ads. The business doesn’t have enough women, “feminists” or otherwise, but the ones who stand out are strong women who champion fair portrayals of women (and everyone else) in advertising. Women get in the game and like the men, try to do great work and make a difference. We’re curious to know who you have in mind when you think of “feminists” in advertising. We’d like to meet them.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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