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IHAVEANIDEA.ORG > ask jancy >  Will writing for the adult business harm my future ad career?

Will writing for the adult business harm my future ad career?


I may soon have the opportunity to write publicity for a company that deals in adult films/toys. I was wondering how such advertising writing is viewed in the ad world. More specifically, would writing for such an agency be damaging to a person’s career, or does the ad world just look for talent, regardless of where it is applied?

intro Will writing for the adult business harm my future ad career?And Happy 2004 to you. If you’re as clever in this area as the people who did a brilliant campaign promoting a 24/7 porn tv station we saw a couple of years ago, you’ll do just fine. It was a magazine campaign; a series of classic porn images (naked women in all sorts of poses in various scenarios with the typical fake I-want-you expression). To avoid ‘offending’ the target reader’s sensibilities, there were key areas of the photos blurred out: a woman in a bedroom held a teddy bear, and the bear was blurred, for example. In each ad, something innocent/sweet/innocuous was black-barred or highly pixilated or otherwise obscurred. A big laugh, and you can imagine just how good it had to be to impress two women who are anti-porn.

You can create almost anything for any catagory and have your blazing talent shine through if you chose to do your best (we’re just assuming you have blazing talent). Key is that your employers would actually want good work. The creative director you’re hoping to eventually show your work to won’t care if it was for cattle ear tags if it’s great thinking. (We’ve both done ads for cattle ear tags, in fact. Not that they were brilliant.) Frankly some may say it’s almost too easy to do interesting work for adult entertainment. So go have some good clean fun while you can, but do move on before too long. Wouldn’t want that portfolio to be a bit one-dimensional…

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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