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IHAVEANIDEA.ORG > ask jancy >  What are your thoughts on Rethink’s AOTY win?

What are your thoughts on Rethink’s AOTY win?

Dear Jancy, what are your thoughts on who won Marketing Magazine’s agency of the year? Did you feel the judges were right on the money, or was there someone esle you had in mind? Other than O&M of course.

intro What are your thoughts on Rethinks AOTY win?We think that Canada’s Marketing Magazine’s choice of Rethink in Vancouver was bang on. When Chris Staples and Ian Grais left powerhouse PJDDB Vancouver a few years ago to start their own shop it was a no-brainer that they would do well. Chris had lead PJ to amazing heights, putting it on the international stage year after year. At Rethink they’re thinking way outside the traditional agency box, and proving their ‘formula’ (un-formula?) wins new business and services both small and big conventional clients very well. They’ve started winning big at the awards shows the past couple of years, not surprisingly. They’re Canada’s shit-disturbers, which may be the main reason we like them so much.

Strategy’s choice of Taxi is also hard to argue with. Taxi is Canada’s highest profile agency, and they keep creating fresh, inspiring work consistantly. Their path is also unconventional and very successful. They’re probably best known for their Mini and Covenant House work, but they do interesting, smart work for a wide range of clients.

We’d have to say both of Canada’s marketing pubs made good calls. It would be more fun to bitch about it but this year they got it right.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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