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IHAVEANIDEA.ORG > ask jancy >  How do I know if advertising is the right career for me?

How do I know if advertising is the right career for me?


How do you know that advertising is the right career for you? If you can’t get an internship until you’ve completed an ad degree, how can you truly know if advertising is the true career path?
I love advertising, am quite creative and think that I would like to be a CD, but there is always that little guy in the back of my mind saying something different.

intro How do I know if advertising is the right career for me?Just like studying to become anything—a lawyer, a psychologist, whatever—you can’t really know until you’re in the real world if you’ll truly love it. The closest you can come to “knowing” is to feel a passion for the idea of it. That’s a pretty good sign you’ll put all you’ve got into this career when you graduate, and people that do tend to do well. It’s normal to have doubts and even be torn between multiple interests. But we’d have to say that if you’re still feeling squarely on the fence by your last year, that’s a bad sign. If you’re not highly motivated and really focussed on a goal of being great in this field, you probably won’t get the job in the first place to discover just how much you love or hate advertising. Creative directors only hire juniors that are clearly driven. Any hint of uncertainty means that potential hire may not put heart and soul into doing their best, and the effort of training that person could well be energy misspent.

On that CD goal, a suggestion. Visualize a new, really important goal instead: being the best damn underpaid overworked junior you can be.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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