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IHAVEANIDEA.ORG > ask jancy >  College vs. university for creatives

College vs. university for creatives


I want to suceeed in advertising. I want to be the best damn creative since Bernbach. So, for my schooling, would it be best to attend a university and get a degree and then go into a college ad program? I’d like to be a CD and then own my own shop and a restaurant later on in life. Wouldn’t you want to hire a junior copywriter with a university degree and/or MBA and a college diploma rather than just a dinky college diploma.

intro College vs. university for creativesSchool is good. No one would say otherwise. But, this is a recent phenomenon for copywriters and to be perfectly honest, some of the best writers ever came from cab-driving and carpentry. (Hey, it was good enough for Harrison Ford.) Creative folk need great books way more than they need MBAs. Of course, some of the best writers we know, Angus Tucker, Peter Ignazi, Don Saynor all started their careers as account guys so they chances are they do have business degrees. There aren’t any rules, except that the portfolio rules.

We’d endorse all of the things you see as prerequisites for a job in advertising. But most people don’t have all of them and do just fine. You’ll make your own cocktail like everyone does.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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