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IHAVEANIDEA.ORG > ask jancy >  Moving to Canada: hot shops and salaries?

Moving to Canada: hot shops and salaries?


I have enjoyed myself working as a copywriter for the last ten years, working in agency’s like McCann-Erickson, Bombay, and currently for an agency in Muscat (where I am a Consultant Creative Director). I have applied for immigration to Canada (the process is almost complete now) and am quite excited about making a home here. Could you tell me what the salary scales are like for copywriters in Canada? And also which are creatively, the top ten agencies?
Thank you.

intro Moving to Canada: hot shops and salaries?Welcome to Canada…may the ad scene treat you well. Now take a deep breath. It won’t be easy to get a job (for you or anyone else). What city are you moving to? That will impact the answer to the salary question, as well as how much experience you have, and how strong your portfolio is. It will help if you have some international awards. That will get you interviews faster.

A junior copywriter might start at $28,000 (in Toronto), an intermediate salary up to $70,000 or so, and a senior salary can go up to maybe $110+, before you start looking at what the title of Group (or Associate) Creative Director can mean. We know some Group Heads making up to $250. (Interesting when you consider Creative Directors salaries in Toronto start at around $200).

The hot shops in the latest awards books are Taxi, Zig and PJDDB in both Toronto and Vancouver. There are many good shops worth checking out: Leo Burnett, John Street, Bensimon Byrne, Maclaren McCann, and of course we’ll have to list our own, Ogilvy. That’s an abbreviated list and Toronto-centric. Let us know where you want to live and we’ll try to get you pointed in the right direction.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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