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IHAVEANIDEA.ORG > ask jancy >  Breaking in as a commercial photographer

Breaking in as a commercial photographer

I’ve just graduated from the Photography program at the Alberta College of Art and Design…I’m looking to do work for advertising agencies. I’ve been getting a lot of great feedback on my portfolio but getting ACTUAL JOBS have been hard to come by…any advice?

intro Breaking in as a commercial photographerIt’s always challenging breaking in. We suggest you seek the advice of the established photographers who are doing what you want to do. They’ve lived it, in your market. Many of these people are generous with their advice and sympathize with what it’s like to be in your shoes. Have you considered assisting for someone you respect? It’s a common way to get started. You can obviously learn a lot from a talented professional and that slot has been the springboard for many great people. It’s also smart to pick the brains of art buyers at the agencies/ heads of print production. They will also be happy to give you their thoughts. You may get a lot of insights on how to see the senior art directors who could be giving you work, as well as getting on the radar screen of these people who often give suggestions to them when they’ve got a job to shoot.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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