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IHAVEANIDEA.ORG > ask jancy >  Should I be a CW, an AD or both?

Should I be a CW, an AD or both?


I went to school to be an Art Director.
I have been told again and again, that my writing rivals my art direction.
My question to you, is….is it safe to market myself as an Art Director/Copy Writer? Or does that put me at risk of coming off as a know-it-all?
Or should I just stick to Art Direction?

intro Should I be a CW, an AD or both?Sounds like time time to switch teams. If your writing is better than your art direction, doing both doesn’t make sense. The rare few who are equally good at both can successfully sell themselves as both. Otherwise, focus on one and excell at that. Being brilliant at either will take all your energy.

Of course if you don’t really enjoy writing, that’s a different problem. No point wasting time doing something that isn’t rewarding. We can’t know if you have potential to be a strong art director without seeing your work. Sounds like you’re getting feedback that casts some doubt on this. Assuming you’re junior, for many, true ability takes time to develop and needs experience and nurturing. If your real passion is art direction you may be wise to take the slower route to being strong at the discipline you really love.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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