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IHAVEANIDEA.ORG > ask jancy >  How can a CW impress shops for an AD internship?

How can a CW impress shops for an AD internship?


Greetings! I have recently moved from the US to permanetly reside in Warsaw, Poland. I am currently attending Miami Ad School & “had” chosen my career path to become a copywriter.
My instructors in Warsaw, are working professionals & have advised me that I switch to Art Direction since I have an apparent langauge barrier.
My question is: Semester has ended and it’s time to intern before the fall semester picks back up. The President of our school has now asked for me to prepare a cover letter/statement of intent that he can send out to local agencies so that I can obtain an internship learning Art Direction.
What would you advise I focus on in my statement that will peek the interest of CD’s when I have no work to present other than concepts with copy.

intro How can a CW impress shops for an AD internship?This is a tricky one. We have to assume your book shows strong design potential (if it doesn’t, you’re in a real uphill battle. Why would anyone give an internship to a writer who now wants to be an art director unless they can see you have design ability). We’ve actually had a few interns on the fence about which to persue, who started as one and ended as the other. Funny enough, one such person lived in Poland for a few years. He’s now a very successful art director, self- taught, after a formal education in copywriting. Are you really interested in art direction? Is this a default you feel is your only option? You’ll need just as much enthusiasm as you had for writing. If you do, and it shows in your book, then you might make a good story out of your ability to swing both ways—and that you’re committed to proving your ambidexterity at the potential employer’s shop. You may want to put effort into learning the language well enough to stay on the writing path, on the other hand. It’s not an easy task to suddenly learn to be an art director.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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